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MARKETING TO KIDS
The tween consumer gets older, faster each year. By age eight, today's kids are beginning to replace dolls and trucks with posters, music and clothing that reflect their individuality…and growing capacity to form lasting brand loyalties and influence family purchase decisions. America's tweens independently spend $51 billion, money they get from a variety of sources like gifts and allowances, and they hold considerable sway over the additional $170 billion spent directly on them each year. In addition, they also influence major family purchase decisions-everything from cars to computers, grocery brands to vacation destinations. However, there are precious few opportunities to reach tweens, who spend up to 50% of their waking hours in school, are increasingly scheduled with homework and after-school activities, are spending more time hanging out with friends and are more deeply involved with video games and the Internet. Enter 360 Youth. 360 Youth has developed and deployed the industry's most comprehensive package of programs and services directed at tweens. Always growing and adapting to meet the changing moods and patterns of young consumers, our experience in this specialized marketing arena continues to make us the obvious partner for outstanding companies reaching out to the growing tween market. TWEEN MARKETING PROGRAMS
Elementary School Out-of-Home Media: The industry's largest and most visible network of in-school media boards reaching elementary school students Reach up to 2.4 million students National coverage in 5,000 elementary schools, 46 states, 165 of the top DMAs No clutter, high-traffic locations; our boards are typically the only advertising space available in participating schools Elementary School Bookcovers: The leading national provider of free textbook covers to the school market 75% of schools require or actively recommend the use of book covers by students. Another 16% make sure to have book covers available for their students. Reach: up to 14.3 million students in over 30,000 elementary schools Strong controls: We contact every school to gain authorization on every individual book cover program Audited by independent 3rd party Targeting options available: school type, school size, demographic and geographic factors Turnkey programming available Tween Sampling: The industry's leader in youth-focused sampling In-school, in-theater, and hand-to-hand options Completely turnkey execution Wide range of targeting options available: school size, school type, demographic and geographic factors Value-added opportunities for samples/premiums over-wrapped with custom messages and sweepstakes Tween Events: Work with a leading industry event provider and youth lifestyle expert to actively engage tweens Custom events reaching tweens in their places, on their terms Direct brand interaction in a fun and engaging atmosphere Professional, turn-key execution Tween Marketing Research: Customized and proprietary knowledge solutions to support your tween marketing needs Qualitative teen consumer panels providing specific insight and continuous feedback through discovery sessions, focus groups, shopping observations and ethnographic exercises Marketing to teens, youth marketing, youth events,
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From Wikipedia, the free encyclopedia. E-mail marketing is popular with companies because: It is extremely cheap. Compared to direct mailing or printed newsletters the costs are negligible. The advertiser does not need to pay for production, paper, printing or postage. It is instant, as opposed to a mailed advertisement, an email arrives in a few seconds or minutes. It lets the advertiser "push" the message to its audience, as opposed to a website that waits for customers to come in. It is easy to track. An advertiser can track bounce-backs, positive or negative responses, click-throughs, rise in sales. It has been proven succesful when well done. When most people switch on their computer the first thing they do is check their email. Specific types of interaction with messages can trigger other messages to be automatically delivered. 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30